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๐•Ž๐•’๐•๐•œ๐•š๐•– ๐•‹๐•’๐•๐•œ๐•š๐•–

๐•Ž๐•’๐•๐•œ๐•š๐•– ๐•‹๐•’๐•๐•œ๐•š๐•– โ€“ a program of panel discussion, reading, performance, art exhibitions, artist talk and music act investigating the connection between communication and art in and around Reindorfgasse โ€“ in the up-and-coming 15. district of Vienna.

As a follow-up project to "Translation Of Complexity" the institutions Aa collections, Improper Walls, Artivive App, Hollerei and Sound:frame invite to ๐•Ž๐•’๐•๐•œ๐•š๐•– ๐•‹๐•’๐•๐•œ๐•š๐•–, an art walk & talk, with exhibitions & performances, readings & concerts, and a tour from Hollergasse to Reindorfgasse where you can see the area as an intersection between art, technology, communication and innovation, and discover the district as a field for successful culture companies, and fertile ground for emerging artists.

๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ & ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐——๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐˜€:

๐—›๐—ผ๐—น๐—น๐—ฒ๐—ฟ๐—ฒ๐—ถ (Hollergasse 9, 1150 Wien)
๐—ฉ๐—ถ๐—ฟ๐˜๐˜‚๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—”๐˜‚๐—ด๐—บ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฎ๐˜€ ๐—ฎ๐—ป ๐—ฎ๐—ฟ๐˜๐—ถ๐˜€๐˜๐—ถ๐—ฐ ๐—บ๐—ฒ๐—ฑ๐—ถ๐˜‚๐—บ ๐—ฎ๐—ป๐—ฑ ๐—ฎ ๐˜๐—ผ๐—ผ๐—น ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป
hosted by sound:frame festival (Panel Discussion)
Can Virtual Reality be seen as the new tool for digital artistic approaches, the creation of immersive experiences and thus also a new medium of communication? Current exciting Austrian and international examples show what potential VR can develop in dramaturgical, content-based and technical terms.
VR makes it possible to immerse your audience in a new and completely different world in which the laws of physics seem to be turned upside down. What are the opportunities and challenges in storytelling, art production, and communication?

Moderation: Eva Fischer (sound:frame)
Gabriella Chihan Stanley (XR Vienna, VRISCH)
Franziska Bruckner (Fh St. Pรถlten โ€“ Department Medien und Digitale Technologien)
Gregor Ladenhauf (Depart โ€“ โ€œThe Lacuna Shiftsโ€ VR Experience)

๐—”๐—ฎ ๐—–๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€ (Reindorfgasse 9/2/R01, 1150 Wien)
๐—–๐—ฎ๐—ป๐—ฑ๐˜† ๐—–๐—ฟ๐˜‚๐˜€๐—ต (Reading/Exhibition)
The exhibition will show artworks around the topic of sugar crazy world, candy and the bittersweet crush after the chocolate glazed high as contrast to the sweet imagery of the art we will present Lydia Haider, Austrian writer, who published this year the book โ€œAm Ballโ€ and last year the bestselling essay collection โ€œWahrlich fuck you du Sau, bist du komplett zugeschissen in deinem Leib drinโ€. The artworks are displayed by the artist and music pedal effect designer Adam Cohen.

๐—”๐—ฟ๐˜๐—ถ๐˜ƒ๐—ถ๐˜ƒ๐—ฒ ๐—”๐—ฟ๐˜ ๐—ฆ๐—ฝ๐—ฎ๐—ฐ๐—ฒ (Reindorfgasse 38, 1150 Wien)
๐—”๐˜‚๐—ด๐—บ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฃ๐—ผ๐˜€๐˜๐—ฒ๐—ฟ ๐—˜๐˜…๐—ต๐—ถ๐—ฏ๐—ถ๐˜๐—ถ๐—ผ๐—ป (Interactive Exhibition)
The open call group show curated by Artivive App and Improper Walls is dedicated to Augmented Reality (AR) posters designs. Through the free app Artivive, people will be invited to "unlock" the animated layer of the posters. Animated posters create a new narrative space: typography and images break their bidimensional boundaries and start moving in the space of the viewer. The AR tool Artivive allows creatives to include a digital layer of animations and sound to their poster design. The original haptics of the poster design stays untouched while the digital layer can be unlocked only through a smartphone and tablet. Posters become a medium for performative art. Advertisements become an artwork, a performance to be experienced.

๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐—ฝ๐—ฒ๐—ฟ ๐—ช๐—ฎ๐—น๐—น๐˜€ (Reindorfgasse 42, 1150 Wien)
๐—ก๐—ข ๐—ข๐—™๐—™๐—˜๐—ก๐—–๐—˜ ๐—•๐—จ๐—ง... - (5th Anniversary of Improper Walls, exhibition, artist Q&A)
In the exhibition NO OFFENSE BUT... the artists try to pursue this question and take part with works which they themselves perceive as offensive or which they perceive as offensive for the viewer. The reaction of the audience is thus part of the exhibition, whose personal view of offensive functions as a measure of its own. The individual and thus also subjective emotion is directly provoked and made personally tangible to the recipient. In addition, it is possible to question in direct exchange what can be generally offensive and what is based on personal views and experiences. The multi-faceted emotion of "feeling offended" is put into different individual contexts, in which the viewer has the possibility to question his own personal feeling and to view it from a different perspective. Featured artists: Bรกrbara Moura, Katharina Lรถffelmann, ลชla ล veikauskaitฤ—, Jehi Natali, Antonio Semeraro, Andrea Scharf, Axel Schindler, Linda Steiner, Markus Tozzer

๐— ๐—ผ๐˜‡๐—ฎ๐—ฟ๐˜'๐˜€ ๐—ฅ๐—ฒ๐˜€๐˜๐—ฎ๐˜‚๐—ฟ๐—ฎ๐—ป๐˜ / ๐—ง๐—ต๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฒ๐—น (Haidmannsgasse 8, 1150 Wien)
Cocktails and Surprise Act
17:00 All locations are open: Improper Walls / Artivive Art Space / Aa Collections / Hollerei
17:30 Welcome speech with Bezirksrat / Basis Kultur Wien / organisers โ€“ Hollerei
17:40 Start of the panel discussion + Q&A โ€“ Hollerei
19:30 Reading Lydia Haiderโ€“ Aa collections
20:15 Exhibition opening โ€“ Artivive App Art Space
21:00 Artist talk โ€“ Improper Walls
22:00 Afterparty โ€“ Mozart's

Mit freundlicher Unterstรผzung von BasisKultur Wien Kultur.Vor.Ort und BV 15